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This paper aims to address the central guiding questions: What principles of services management need urgent re-thinking in the Asian Century? What opportunities and challenges lie ahead?

This paper provides a review of relevant literature on hedonic consumption and related issues of emotion, attention, mental time travel and, importantly, how these phenomena may be measured.

The paper addresses this question from a psychological and customer perspective. Services managers are well-positioned and have a great future for two reasons. First, services in general are the growing part of the global economy. Second, services managers provide the experiences required by increasingly affluent consumers. On the other hand, there is in general within the services sector, a lack of knowledge and expertise in understanding the consumer psychology of hedonic consumption. Additionally, and especially in Western countries, there is lack of knowledge about the cultural differences in experiential requirements of Asian consumers.

The paper provides directions for future research in the area of tourism experiences and emotion.

To address the problem of how to guide and promote health knowledge adoption, based on online diabetes communities, this study explores the impact mechanism of social support on users' individual health knowledge adoption to provide insights for online diabetes community management and personal health management.

Integrating the theories of cognitive-affective personality system (CAPS) and social support, this study constructs a theoretical model, collects data through a questionnaire and uses a structural equation model to analyse 356 data.

The results show that: (1) Considering the online diabetes communities, it is reasonable to divide social support into emotional, information, network and respect support. (2) Social support affects individual health knowledge adoption through the intermediaries of knowledge argument quality, knowledge source credibility and positive emotions. (3) The order of the mediating effect of cognitive and emotional factors between social support and health knowledge adoption is knowledge argument quality > knowledge source credibility > positive emotions and rationality > sensibility. (4) Users pay more attention to the source credibility of professional health knowledge than that of experiential health knowledge.

This research expands the application scope of CAPS and opens the “black box” of the impact of social support on individual health knowledge adoption behaviour. Simultaneously, the dimensions of social support and the mediating effect between social support and the two types of health knowledge are discussed.